Over the years the fashion industry has evolved in several ways and there have been tremendous changes even in cultures that had predominantly preserved their way of life including their mode of dressing. One of the trends that has been growing in the recent past is the rise of fashion shows and exhibitions to showcase or market various clothing designs for both men and women. In many cities around the world, there are fashion shows that showcase a particular theme almost every fortnight or at least every month. Every culture or society tends to formulate their own way of going around the fashion issue.
These fashion exhibitions usually bring together participants and industry stakeholders from different parts of the world, normally adorning expensive jewellery and rings. According to studies from various fashion-related scholarly quarters, these exhibitions and shows serve the fundamental purpose of brand promotion which, in effect, leads to the establishment of good reputation and strong clientele bases. In the fashion industry, different brand strategies are adopted based on a company’s aims, goals and objectives.
Over the recent times, brand management has been increasingly done by fashion companies based on the ever escalating number of fashion houses. As a result, some companies have grown to become respectable brand names while weak brands spiral downwards in the market. For example, in women’s clothes, fashion houses like Prada, Gucci, Louis Vuitton, Calvin Klein and Hugo Boss are some of the most respected brand names.
Some of the advantages of fashion exhibitions and shows include helping buyers to effortlessly recognize a given fashion product or service. They also help fashion houses to spread their market share since the majority of the people who attend these exhibitions always buy the fashion products on sale. Through the shows, fashion companies are able to get marketing responses and outcomes, commonly known as brand equity. Individuals or small and medium-sized fashion companies can also get sponsors in these exhibitions thus helping them to better their products and services.
In conclusion, it is worth noting fashion brands are different from consumer brands in some aspects. For example, most buyers looking for women’s clothes often want to be identified with the product they buy and that is the reason most people tend to go for clothes and shoes from fashion houses with good brand names. On the other hand, consumers may go for products mostly based on their cost-effectiveness and overall efficacy rather than upholding the aspect of a good brand name.
Article by Rebecca Gove of http://www.affordablehandbags.net/ and http://www.crossbracelet.org/